New Maker Alert: FoxMoth Shop
These stamped leather collars are about to be your dog's new favorite accessory!
Company News
Fi product launches, app updates, partnerships, press and #FoundByFi recoveries.
New Maker Alert: Kona Dog Wear
We are so excited to share the newest Maker in our line-up...
March is Makers Month - Meet the Fi Makers
In honor of Maker's Month, we're highlighting our amazing Fi Makers, who work their tails off each and every day to provide our Fi dogs with beautiful bands to compliment their Fi!
Press Release: Fi Raises $30M in Series B Funding to Accelerate Exponential Growth in the $100 Billion Pet Market
NEW YORK, NY, February 25, 2021 — (BUSINESS WIRE) — Fi, the smart dog technology company, today announced $30 million in Series B funding.
What the Fi Team is Buying on Black Friday
Arguably the best shopping day of the year is almost upon us - Black Friday! Along...
Introducing: Fi Series 2
Our smart dog collar just got smarter. Fi Series 2 is built on our original...
Meet The Fi Makers: The Best Collar Makers Out There
Meet the people and pups behind some of our amazing Fi Makers!
Introducing Fi Nano: A Microchip For The Modern Dog Owner
We launched the Fi Collar with the mission to keep dogs safe and healthy. Now we’re doubling down on saving the lives of dogs with the launch of Fi Nano. Fi Nano is the microchip for the modern dog owner: accessible from any phone, free to register, and free to keep up to date, forever.