Safety on Both Ends of the Leash: How Fi and She’s Birdie Keep You and Your Dog Safe This Daylight Saving Time
When the clocks fall back, evening walks happen in the dark. Here’s how Fi and She’s Birdie team up to protect both you and your…
Company News
News from Fi: product launches, partnerships, press, and updates from the team behind the Fi smart dog collar.
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Fi Launches The World’s First Consumer Wearable Powered by T-Satellite With Starlink – The New Fi Ultra™ Dog Tracker.
Fi Ultra™ combines T-Mobile T-Satellite service with SpaceX’s Starlink, always-on GPS, and LTE connectivity in a single device — keeping dogs trackable no matter how…
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Sundays Just Got Better. Introducing Weekly Review
Starting this week, your Fi app has a new ritual: every Sunday evening, your Weekly Review will land in your notifications. It’s a full recap…
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Fi Expands International Footprint to 38 Countries Worldwide
Today we are excited to announce a major international expansion, bringing our AI-powered GPS pet wearables and connectivity network to 38 countries across North America…
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Introducing Quick Zones: For Peace of Mind on the Go
Not every place your pet goes needs a permanent Safe Zone. Quick Zones are temporary by design — tap, pick a duration, done. The zone…
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Introducing EscapeAI™: the next generation of Escape Alerts.
If your dog or cat gets out, you’ll know. That’s the promise Fi was built on — and today, we’re making it stronger. Meet EscapeAI™,…
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Your Pet’s Secret Life, Mapped
Heat Map is live in the Fi app today. It’s a new layer on the Fi map that turns a week of your pet’s GPS…
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Search Party+: Finding a Lost Dog Shouldn’t Fall on One Person
Ten million dogs go missing in the US every year. We built Fi around the belief that your dog should always come home. GPS tracking…
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Fi Announces International Expansion into the UK and EU
Fi announced its expansion into the United Kingdom and the European Union, aiming to provide pet parents with greater peace of mind and confidence in…
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Introducing Fi Mini: The Smallest, Smartest Pet Tracker Ever Built
Today – Fi unveils a revolutionary GPS and health tracker that transforms any collar or harness into a comprehensive pet safety system. Fi Mini weighs…