Introducing Fi Levels: Every Walk Your Dog Has Ever Taken, Finally Adding Up
Meet Fi Levels, a new dog activity tracking feature available now in the Fi app, alongside a redesigned Pet Profile built to show off every…
Blog
All the dog news you’ll obsess over.
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My Dog Is Lost: What to Do in the First 30 Minutes
If you’re reading this because your dog is missing right now: take one slow breath, then start with minute one below. The first half hour…
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How To Keep Your Dog Safe This 4th of July
Every year, the week of July 4th sees a 30–60% spike in lost dogs. The booming fireworks, the crowds, the chaos — it’s a perfect…
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Your Pet Just Made The Family Plan.
You can find your kid’s phone in two taps. Your partner shares their location. Even the car pings you when it’s parked downtown. But your…
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Sundays Just Got Better. Introducing Weekly Review
Starting this week, your Fi app has a new ritual: every Sunday evening, your Weekly Review will land in your notifications. It’s a full recap…
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Fi Expands International Footprint to 38 Countries Worldwide
Today we are excited to announce a major international expansion, bringing our AI-powered GPS pet wearables and connectivity network to 38 countries across North America…
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Introducing Quick Zones: For Peace of Mind on the Go
Not every place your pet goes needs a permanent Safe Zone. Quick Zones are temporary by design — tap, pick a duration, done. The zone…
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Introducing EscapeAI™: the next generation of Escape Alerts.
If your dog or cat gets out, you’ll know. That’s the promise Fi was built on — and today, we’re making it stronger. Meet EscapeAI™,…
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We’ve Helped Bring 67,889 Dogs Home This Year.
Today is National Lost Dog Awareness Day — a reminder that losing a dog is more common than most people realise. According to the American…
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Your Pet’s Secret Life, Mapped
Heat Map is live in the Fi app today. It’s a new layer on the Fi map that turns a week of your pet’s GPS…